David J. Tietge is an assistant professor of English at Long Island University, where he directs the writing program and teaches writing and rhetorical theory. He has published on Kenneth Burke and the role of scientific language in culture in The Journal of Technical Writing and Communication.
Listed in: History · American History · Sociology
The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them.
"Flash Effect covers an interesting and important subject in a new way, constitutes up-to-date and innovative scholarship, and has much to teach scholars in a number of fields. Tietge's book is interdisciplinary work at its best."
Mary Ann Heiss, author of Empire and Nationhood