The Secret of the Hardy Boys — 2005

Leslie McFarlane and the Stratemeyer Syndicate

By Marilyn S. Greenwald

“A fascinating slice of publishing history and a lease on life for Franklin W. Dixon fans.”

Booklist

“Making use of extensive archival research, Greenwald illuminates the working relationship between ghostwriter Leslie McFarlane and syndicate chief Edward Stratemeyer in fascinating ways—showing how an arrangement that aimed at nothing more than quick pulp profits produced one of the most enduring and influential formulas in the history of children’s publishing”

Tim Morris, author of You’re Only Young Twice: Children’s Literature and Film

“The Hardy Boys turn 75 next year, still living at home and enrolled in Bayport High. They are still well-scrubbed Boy Scout types from the 1920s, with personalities that barely extend beyond the color of their hair. And their books still sell more than a million copies a year.”

The New York Times

The author of the Hardy Boys Mysteries was, as millions of readers know, Franklin W. Dixon. Except there never was a Franklin W. Dixon. He was the creation of Edward Stratemeyer, the savvy founder of a children's book empire that also published the Tom Swift, Bobbsey Twins, and Nancy Drew series.

The Secret of the Hardy Boys: Leslie McFarlane and the Stratemeyer Syndicate recounts how a newspaper reporter with dreams of becoming a serious novelist first brought to life Joe and Frank Hardy, who became two of the most famous characters in children’s literature.

Embarrassed by his secret identity as the author of the Hardy Boys books, Leslie McFarlane admitted it to no one-his son pried the truth out of him years later. Having signed away all rights to the books, McFarlane never shared in the wild financial success of the series. Far from being bitter, however, late in life McFarlane took satisfaction in having helped introduce millions of children to the joys of reading.

Commenting on the longevity of the Hardy Boys series, the New York Times noted, “Mr. McFarlane breathed originality into the Stratemeyer plots, loading on playful detail.”

Author Marilyn Greenwald gives us the story of McFarlane’s life and career, including for the first time a compelling account of his writing life after the Hardy Boys. A talented and versatile writer, McFarlane adapted to sweeping changes in North American markets for writers, as pulp and glossy magazines made way for films, radio, and television. It is a fascinating and inspiring story of the force of talent and personality transcending narrow limits.


Picture of Marilyn S. Greenwald

Marilyn Greenwald, a former newspaper reporter, is a professor of journalism at Ohio University. She is the author of A Woman of the Times: Journalism, Feminism, and the Career of Charlotte Curtis (Ohio University Press, 1999) and The Secret of the Hardy Boys: Leslie McFarlane and the Stratemeyer Syndicate (Ohio University Press, 2004).

Cover of 'The Secret of the Hardy Boys'

Reviews

  • Papers of the Bibliographical Society of Canada, Vol. 43, No. 1, Spring 2005
  • The Midwest Book Review Newsletter, Vol. 13, No. 8, August 2005
  • The Captial Times Web Edition, July 25, 2005
  • The Lion and the Unicorn, Vol. 29, No. 2, April 2005
  • Journal of Popular Culture, Vol. 27, No. 4, December 2004
  • Ohioana Quarterly, Vol. XLVII, No. 4, Winter 2004
  • National Review, November 8, 2004
  • The Easton Star Democrat, (Maryland), Friday, December 3, 2004
  • Magill Book Reviews SalemPressOnline/, MagillOnLiterature, EBSCO Publishing CD-ROMS
  • The Plain Dealer, Cleveland, Ohio, Sunday, October 31, 2004
  • Journalism History, 30.3; Fall 2004
  • Wisconsin Bookwatch, Page 11, September 2004
  • The Midwest Book Review; September 2004
  • The Boston Globe, Ideas Section, July 25, 2004
  • Toronto Star, Judy Stoffman www.thestar.com, August 28, 2004
  • Publishers Weekly, Vol. 251, No. 22 pp. 63-64, May 31, 2004
  • The Columbus Dispatch, July 20, 2004
  • The Charlotte Observer; August 20, 2004
  • Foreword: Reviews of Good Books Ind. Published, Vol. 7, No. 6, Nov/Dec. 2004
  • The Chronicle of Higher Education, “Hot Type”, August 13, 2004
  • The Marietta Times, "Hardy Boys’ Secret", September 9, 2004
  • The New Yorker, "A Critic at Large"; November 8, 2004
  • American Literature, Sept 2006
  • Children's Literature Association Quarterly, Vol. 30, No. 4, Winter 2005
  • LifeTimes, (Blue Cross & Blue Shield of Illinois), April 2007