Heather Lawrence is the author of Event Management Blueprint: Creating and Managing Successful Sports Events and has twenty years of sport business experience. After more than fifteen years in academia at Ohio University, in 2021 she became the director of sport operations at CrossFit, LLC. Prior to her academic career, Lawrence was an intercollegiate athletics administrator at Southeastern Louisiana University and the University of Florida.
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More than 99 percent of student-athletes will go pro in something other than sports. This book is for those college athletes, their advisors, and their families. It provides advice and insights for the typical student-athlete on how to navigate the college experience and name, image, and licensing rights and to prepare for life after graduation.
The vast majority of student-athletes dreaming of athletic stardom won’t make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.