Norm O‘Reilly is a leading scholar in the business of sports and the author or coauthor of fourteen books and numerous articles. Formerly the Richard P. and Joan S. Fox Professor of Business and chair of the Department of Sports Administration at Ohio University’s College of Business, O’Reilly now leads the International Institute for Sport Business and Leadership at the University of Guelph’s Lang School of Business. O'Reilly received the Career Achievement Award by the American Marketing Association’s Sport Marketing Special Interest Group and was assistant chef de mission for the Canadian team at the 2016 Paralympic Games. He is a lifetime research fellow of the North American Society for Sport Management.
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More than 99 percent of student-athletes will go pro in something other than sports. This book is for those college athletes, their advisors, and their families. It provides advice and insights for the typical student-athlete on how to navigate the college experience and name, image, and licensing rights and to prepare for life after graduation.
The vast majority of student-athletes dreaming of athletic stardom won’t make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.In