Thomas J. Mickey is Professor Emeritus of Communication Studies at Bridgewater State University, Bridgewater, Massachusetts. He is a graduate of the Boston Architectural College’s Landscape Institute, a Master Gardener, and a garden columnist. His other books include America’s Romance with the English Garden, from Ohio University Press, and Best Garden Plants for New England.
Listed in: Popular Culture · Nature · History | United States | 19th Century · American History · Business & Economics | Advertising & Promotion · 19th century · Essays in Horticulture · Floriculture · Media History · Gardening
Avid flower man James Vick ingrained a nationwide conviction that no home was complete without flowers and transformed the ordinary, nineteenth-century American mail-order seed business with an unprecedented marketing strategy.
America’s Romance with the English Garden is the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer; the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products.