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Business & Economics | Advertising & Promotion

Business & Economics | Advertising & Promotion Book List

Winner of a Victorian Society in America Book Prize
Cover of 'All about Flowers'

All about Flowers
James Vick's Nineteenth-Century Seed Company
By Thomas J. Mickey
· Foreword by Charles A. Birnbaum

Avid flower man James Vick ingrained a nationwide conviction that no home was complete without flowers and transformed the ordinary, nineteenth-century American mail-order seed business with an unprecedented marketing strategy.