Rick Burton is the David B. Falk Distinguished Professor of Sport Management at Syracuse University’s Falk College of Sport and Human Dynamics and Syracuse University’s faculty athletics representative to the NCAA and Atlantic Coast Conference. Previously, he was chief marketing officer for the US Olympic Committee for the 2008 Beijing Summer Olympics and commissioner of the Sydney-based Australian National Basketball League. He and coauthor Norm O’Reilly write a monthly column for Sports Business Journal and have coauthored three other books together. He also operates the Burton Marketing Group, which has worked with the NFL, NHL, NBL, and other leagues.
More than 99 percent of student-athletes will go pro in something other than sports. This book is for those college athletes, their advisors, and their families. It provides advice and insights for the typical student-athlete on how to navigate the college experience and name, image, and licensing rights and to prepare for life after graduation.
The vast majority of student-athletes dreaming of athletic stardom won’t make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.